64 – Disrupting an industry for good with Adam McCurdie, Co-Founder & Director of Humanitix

Adam McCurdie was an engineer and mathematician, consulting for an IT company creating solutions for other reasons and wanted find a way to disrupt the ticketing industry and create a social impact for good.

Founders, Adam McCurdie and Joshua Ross founded Humanitix in 2015 to transform the events ticketing industry into a force for good and make events accessible to everyone, particularly those with disabilities who are often marginalised from community participation.

Humanitix is the first not-for-profit ticketing platform in the world to redirect its share of the billions of dollars in event booking fees to solve social challenges including poverty, disadvantage and education gaps.

The platform is economic and unique in model, allowing Humanitix to invest grant funds wholly into charitable projects, yet still being able to scale its operations to support even more projects with sustainable revenue generated by ticketed events.

Humanitix is passionate about ensuring every child has the right to an education and the opportunity to reach their potential. With the support of your vote, Humanitix pledges to support over 1 Million disadvantaged children every year through tutoring, literacy programs, scholarships and meals.  Follow the journey #Humanitix1Million

Humanitix was recently announced as a Winner of the Google Impact Challenge and will share will receive a share of $5.5 million in grant funding as they continue to help create better futures for all Australians.

We talked all about the journey and so much more;

  • Creating a compelling way to give back at the same time as being commercial
  • The importance of nurturing relationships
  • Just try and learn along the way
  • Being comfortable with change
  • The value of surrounding yourself with good people
  • The power of persistence
  • Developing culture as you grow as a startup
  • You cannot rely on just being ethical
  • Dealing with issues with team members as they arise




The book Adam mentioned was Homo Deus from Yuval Noah Harari





I would love to welcome you to the podcast. Thank you so much for joining me today. Adam.

Thank you.

I’m so excited to get into this conversation and find a little bit more about everything that’s been happening with you, and Humanitix, Can you tell us a little bit about your background before you started Humanitix?

Yeah, sure. I was a registered as a mechanical engineer and a mathematician out of university. And I went into management consulting, so I was predominantly working in the communications media and technology space is equally as, as Big Data started to become a thing and was working on a lot of projects of that nature. And also in did a masters of agriculture and environmental economics just kind of found that to be particularly interesting. So I thought I’d I do a master’s in that. And that was it, I was a consultant for quite a number of years. And then Josh, my co founder, and I actually plan for, for humanitix. And then we just kind of threw everything at it and haven’t looked back since

That’s awesome. So what drew you to disrupting the ticketing platform? How did the idea get hatched?

Yeah, Josh and I, we were friends since high school. And we had always, I guess, found the idea of social business, social enterprise really interesting and compelling. So the idea of using business as a force for good that charities are burdened with solving the biggest problems in our society and their fundraising, the way that they offer it is not necessarily optimized. And that particularly transforming businesses to start to be focused on solving these bigger problems than charities and it’s a really, really compelling idea and something that we wanted to be involved with. And so we played around with a whole bunch of ideas, it was everything from social media platforms, that could be a social enterprise in some way, a whole bunch of ideas. But then the ticketing industry continued to stand out as, as really the perfect industry with the perfect ingredients to be disrupted in a, you know, social sense. And that’s what we set about doing we, we found that the industry was 10s of billions of dollars in size, it’s comprised these booking fees that everybody hates when they buy tickets to a show or something. And there’s no social value that’s provided by these ticketing companies. And there’s just essentially not much difference between many of the players out there. And we found that to be a huge issue and, and a huge opportunity to start to redirect that profit, presented profitable to alleviating global inequality.

Listen, it’s time I think, to like, now that it’s available. It’s like, Well, duh, why wasn’t this something that people didn’t think of before and each month at the Love What You Do Collective events when we talk about the feedback that we have, and the fact that your tickets that you’ve purchased to come to this event booking fees are actually going to this charity which we change it up each month. So depending on which one we choose,  it depends on the topic that we’re doing that month as well. So we do that and it’s lovely way that people actually look at and go Wow, that’s really cool. So it’s definitely something that people are wanting to be a part of. So it’s really cool.

I can tell you that the trick to that is that we give the organizer the credit for the social impact that we create with those booking fees so we very happily stand to the side and say to the event organizer thank you very much for using humanitix, congratulations you’ve now just deciding to use humanitix has now resulted in eight and a half thousand dollars of resented booking fees now being distributed to this particular indigenous education scholarship program, for example. And now you can go off and tell people about that on social media or email any way you want. Because Thank you, that was you’re doing that you decided to, to create that. And so that’s what we find is that it’s really compelling because now there’s a commercial incentive for organizers to semantics as well as the right thing to do.

Absolutely. So he came up with the idea and I’m sure it wasn’t just Okay, let’s do this and make it happen. What was the journey like, tell us a little bit about how that came about.

Yeah, so So, you know, as every new idea, you’ve got your day job in your spare time, on late nights and weekends, we were, you know, trying to get this idea off the ground trying to test to try to see if this had legs, particularly ticketing and, and then it got to the stage where we realized, okay, I really think we’re onto something here. And we really need to start to put our heads down but, you know, Josh was working in finance and fund management, I was working at a hedge management consultancy and, and there’s not much spare time. So we thought, right, we need to leave our jobs to focus on this full time. Otherwise, it’s just impossible to really get something properly going at the stage that we’re at. But we thought to ourselves, it’s silly for both of us to leave our jobs, we don’t have any investments. Humanitix acts as a not for profit. So we can’t even attract investors if we tried to, because there’s no equity value. And we had to self fund the thing. So we thought it’s best that one of us leave our jobs to go full time on humanitix, and the other one stay in their job. So with my engineering background, we decided that it was best for me to leave my job, give up my salary, and be exposed to and focus full time on trying to build humanitix for us. But Josh would stay in his job at the hedge fund so that we could continue to self fund the idea and share his salary to keep us both afloat. And so we shared a salary for roughly 18 months until we were simply we reached a point that we were just getting flooded with more and more event organizers and events. And the idea was really kind of starting to take off, the platform itself was starting to get really competitive. And Josh then had to leave his job to join me full time. And at that stage, we’ve were both volunteering full time getting this idea to continue to grow. And and then that was a few months after that, that the first philanthropists that were really excited by what we were  doing decided to join us into our system to help us fund this and to grow this really compelling software and, grow. And that was just what a Wow, what an experience to go through that with the with a best mate. Yeah, doing that is quite a thing.

And to know that the Friendship is still intact. Like that’s massive. Like, I can’t even imagine going, Hey, can you pay for the groceries? I’m just Yeah. Cool. Very cool. Very nice to see that that’s still a really strong part of, I guess your values of being really having that friendship same time as building businesses. Sure, was challenging along the way. So you mentioned that you then had the philanthropists come along, how did you know who was the right person to work with, and how did that all transpire?

from the philanthropists like which philanthropists would be interested?

Yeah, so we really just started, we reached the stage where  the pilot was obviously working incredibly well. And we were talking to corporates, to some more successful businessmen and women around the community. And, and that the individual, I guess, high net worth philanthropist was, was  the best fit. And there was somebody that was, would be excited by that humanitix that had a leverage on their philanthropic dollar, that, you know, if humanitix at this, we were saying, you know, if this works, this would mean that at scale, we will be redistributed millions of dollars in booking fees every single year towards ending global inequality, and the self sustainable company, a completely sustainable ourselves. And that is a completely in the concept that that you as a charity, you can be sustainable and be doing so much good and to provide leverage on the money that you’ve received from philanthropists. So that took quite a specific kind of philanthropists to really get to be interested in that and to be willing to take the risk because obviously, that’s obviously the risk is that you manage x doesn’t work and and then the money would have been best spent, you know, I guess just donating

donating to one of the charities that they support or regularly. So, and that was that was high high net worth businessmen and women we were Yeah, really,

really, really grateful to take us have their support and, and that they were backing us to succeed. And they thought that we could succeed,

but it was bloody tough to talk to. We talked to her before we got to Yes, we’ve talked a hell of a lot of nice.

How did you know? Like,

like, wasn’t that like, what’s what had to happen for you guys to go? Yeah, this is the right person, like, was there anything in particular that they would like? Yeah, so I mean,

yeah, definitely. It was that they said, yes, it will,

we will not be picky,

we are going to receive money from we were, we were kind of, I can’t tell you how grateful we were to have somebody believed in us. Few people believe that lots of people believe

it’s not a it’s not a

it’s a pretty unique concept.

Now Now it’s working and now it makes sense. And so you look back at the great but you know, when when when you just kind of have an idea that’s got a little bit of promise because of a pilot it’s a much more difficult sell.

And I think to like even though it’s only been you know, three years like a lots changed in just in society in the way that so many more people are wanting to give back like I don’t know if you’ve noticed that but I’ve definitely noticed that like there’s so many more businesses out there wanting to be aligned with charities they wanted to be aligned with that some form of give back and they constantly looking for opportunities to utilize their business for good so I think that’s also the whole landscapes changed as well

yeah I think there’s also been there’s almost an expectation now that your business does something

yes becoming it’s really promising to see that that trend

yeah i think that i think it also might be linked to

the motivation and engagement of employees around a particular company that you know if a company’s making a genuine effort to use their platform as a way to distribute good as well as you know making profits for their for their own survival then you know that’s some that’s a place you want to work for

absolutely So was there a moment early on that you kind of look back on and go yet that was a time where we were like yet this is going to work


to them said no I don’t think so we’ve just we’ve had our heads down and we’ve been you know you just keep I know we’ve just had a heads down so for so long and then eventually the head often and I guess what we’re doing quite well now and and that’s great that you know we’ve got a long way to go if we really want to achieve what what we want to which is totally revolutionizing the industry and we haven’t achieved revolutionising the industry yet so we don’t see ourselves as yet. Having done what we’ve set out to do. We’ve just we’ve got a lot of prior we’ve got a good start. And we’re doing a lot of good on the way because we’ve seen a redistributing 100% of the profits of all the fees. We’re getting our hands on the way and that’s really cool.

Yeah, I guess we will only feel like we’ve made it when the entire ticketing industry is expected to do what we’re doing.

Awesome. And what type of impact would you like to see saying this in the next say, five years?

Yeah, the next five years on air budgets where we’re looking to redistribute somewhere in the ballpark of eight to $9 million in fees

to our charitable projects. So that would be predominantly around in the third world literacy programs and life skills programs, particularly for girls in the developing world. We work very closely with the Atlassian foundation now. And they’ve really opened our eyes to the sustainable benefits of education as a focus for ending inequality, as well as the social return on invested capital in in investing in life school programs and misuse the programs particularly for girls in that region.

And as well, here in Australia, we focus heavily on indigenous scholarships and indigenous youth education as indigenous people are by far the most disadvantaged groups in the country.

And is there a reason why that is important to you?

Absolutely. I mean, our aim is to alleviate in, in global inequality. And so education is the most sustainable way to do that. Now, we are living in, in one of the most privileged countries in the world, I’ve been lucky to receive a fantastic education and to grow up in a family that, you know, valued education and, and did all those wonderful things. And

you can’t, you can’t sit in your visit in a position like this, and then not not try to afford that to other people that haven’t been so lucky. In my opinion,

you know, this history is marked with, with countless examples of when you’re in a position to do something, do it to make the world a better place, because otherwise, history will judge you for anything.

And I very much feel that I’m in that situation. And Josh is in that situation and everybody that that is, you know, working with us is very much of that mindset.

Awesome. So, what would you say one of the biggest challenges has been, since the

biggest challenge by far was initially raising money,

like I said, with a philanthropist and join us we were picky. That was that was very difficult. We, we decided from day one, that we wanted to be a charity meaning a not for profit organization that gives 100% of its profits to its charitable objects in its ambitions. And that, that that means that you’ve got no equity. So, you know, an investor comes students that are great, you’ve got this exciting startup, you’re taking on the ticketing industry, and now doing you know, a bunch of ticket sales sounds really interesting. Can I invest? And you say no, because there’s no there’s no equity to invest in. But I’ll but how about a donation, and then they look at you like, you’re absolutely mad, because, well, I’m not donating to us software platform that’s going to sell tickets that then who’s going to get their hands on booking fees to then redistribute to charity, you know, like that, that it makes sense now, because we’re just doing it, but, you know, that’s a really difficult sell, because the way people view philanthropy typically, you know, and that’s most charitable, philanthropic senses, it just doesn’t align with online ticketing, you know, being used as a force for good. So

that that was by far the biggest, the biggest

challenge that we’ve set face today. And, you know, we’ve been very lucky now, we’ve received funding from those individual philanthropists. But now also the Atlassian Foundation has come in and loves what we’re doing their ambition is to educate 10 million disadvantaged children over the next decade. And they’ve taken the view that we’re, we’re in great

asset to help them achieve that. And most recently, Google has announced us as a Google impact challenge winner. So we’ve just received a million dollars in funding from Google last week. And that was that was being part of that challenge. And they really like what we’re doing

so well. I mean, it’s surreal to actually explain that far to fund to fund this project.

Amazing. So what did you learn about yourself through the journey?

Yeah, I, I think I

could, no one’s really asked me that

would even anything change or you become aware of a certain strength that you’ve had, or any type of quality that you didn’t realize you had before?

Yeah, I think it’s many just the benefit of trusting maybe just trusting my intuition a bit,

typically somebody engineer science background, you know, I typically only do something if it if it really thought about it properly. And it makes sense and just kind of more and more learned the value of just trying something and just giving it a go and, and that and that, that, that’s, that’s what’s best. That’s what always works out best is this is if I just try something and that’s certainly what happened here with him analytics that we just, we just kind of tried it and then learn along the way and change things up as we went. And

it’s just impossible to try and map out and strategize you know, a journey from a starter and I’ve learned that in myself that that’s, that’s just something to that have to be comfortable in. And with that, that’s okay. That’s that’s exactly to be expected you to drive yourself insane. If you if you just try to

think about every single little thing that’s going to happen along your way, and try and give yourselves certainty as to what the park who exactly it’s going to look like. And I’ve certainly learned to be more comfortable with that.

Well, Sam, what do you think you’ve learned about friendship over these?

It matters,

friendship, friendship really matters. Well,

the value of value of surrounding yourself with good people that have good values that you can trust that want the best for you, and you want the best for them. That is that’s that’s process


What would you say is I wanted to ask you about your husband your proudest moment over the years, but seeing what’s just happened with Google, I’m thinking that that might be one of them. Is there another moment that you can think of that has been one of the proudest moments?

Yeah, honestly, the proudest moment was the day Josh left his job to join me full time. And then we we managed to, to, I guess it was the analogy would be that we both wanted to climb over this wall. And he gave me a leg up to climb over the wall. And then I turned around and I was able to extend my arm down and Yang came over the wall to to be on the other side of the world that we wanted to be on, you know, which was growing a really exciting charity doing really exciting cool things and, and the fact that we just pulled that off as a team that was that was really that was really awesome. And also I mean, at the beginning of this year, we were fortunate enough to interview Professor Muhammad Yunus he was the Nobel Peace Prize winner for invented micro finance has lifted millions of people out of poverty, starting in Bangladesh and moving around other parts of Asia and just a phenomenal

character and he came here as part of his visit with Grameen Australia and myself and Josh were asked to interview him as at the main event

and and really just get a moment to to meet him and to talk with him and I guess share some ideas and hear what he has to say and that was that was just surreal and that was just so so amazing to took that we have just come to that point the Crimean Australia looked at us and said we want you semantics to be for me in Australia’s first social business partner we love what you’re doing and we we think we think what you’re doing is so great that we we want you to interview Professor Eunice when he comes here to add our main event that means

that was that was really something special

incredible. Anything in particular that that resonated with you well, you took away from that

yeah the the I mean his personal story of how he how he created Grameen Bank was one of

role position persistence.

Yeah, just you hear him tell that story about about his his idea of financing

essentially, the ports of providing loans to people that the bank thought no way are we going to give loans to the poorest people in our country, and that he was laughed out of banks and that we and that he managed to, you know, get slowly get around that was just pure persistence could be because he knew what he was doing was right, the right thing to do

try to do, we’ve tried to take that into our journey as well. Incredible

and like, honestly, that’s probably the best thing to have when you try and be an entrepreneur is having that consistent assistants like just literally getting back up after you may not know back down and, you know, keep going, no matter what, whether anybody’s watching or anyone is listening. It’s something you just gotta keep doing, if you believe in it.

That’s right. That’s right. That’s where it helps to have a good good co founder or a good friend at least

bounce ideas off. Hey,

is there anything that you do to develop yourself in regards to like here in education, furthering on in regards to business?

Yeah, I tried to do as much reading as I can hold on trying to do more reading. And I currently am sometimes difficult,

but no, it’s mainly it’s mainly just exercise and I I really enjoy hiking. I find that’s the best thing of all, to just to just go hiking. I love the following National Park, particularly, it’s in the south coast, just just inland of Jarvis Bay, in theory, New South Wales. And you can just go there for four days and see nobody and and that’s Yeah, that’s, that’s, that’s a really great way to just

get rid of the clutter and, and come back with a bit of a clear mind.

Yeah, nice. Is there anything else that you do to set yourself up for success? Like, do you have a set morning routine or anything else that you do?


I don’t actually,

I have tried

a few of the early morning routines. I mean, I’ll, I’ll I’ll do it. I’ll do exercise every morning. Which, which, I guess is a huge amount of their routine.

But yeah, it’s just been me waking up getting getting moving.

And then just kind of giving myself at least maybe 15 minutes to think about what I’m gonna do today, I find the day you know, the days when I just kind of go into it. And that was kind of every thought about it is not as good of a day trying to do that as much as I can.

So true, we go in on reaction mode, rather than actually being focused on what we’re doing. Hey,

that’s right.

So is there anything now that would you say that humanity is still technically in startup phase? Would you feel like, it’s kind of past that you now feeling like you’re more in the growth phase where you feel it’s out of the moment,

it will, probably on that borderline, to be honest, it’s quite difficult to tell where I mean, yeah, but we’re still we’re still very much a startup that and we want to maintain that startup culture which is,

you know, having that growth mindset and being having our eyes open to exploring ideas and solving problems that, you know, that come away that we feel we can solve it. But, um, yeah, I mean, we’re at a point now, where would grind quickly and a lot of partners are coming on board to help us grow, which is really exciting product is, is certainly it’s got to a stage where it just compete with with the best products out there, which is, which is awesome, because, you know, when we were starting, you know, you’ve got a very basic pilot, you go to very basic event organizers to ask if they would kindly switch to us as the ticketing platform to manage their registration. And, you know, we certainly we certainly past that point now, where we not we’re not just the most ethical ticketing company out there and can achieve the most social good, but the platform itself, you know, feature feature is just is just awesome. That was, there was actually something very core to us that that we felt if we ever rely on the organizers using our product, just because we’re the most ethical, we will fail, we cannot rely on that we have to be both both the best platform out there solving those core ticketing problems that event organizers are experiencing as well as being the most ethical where we donate 100% of the profits of those annoying booking fees and to their charity of choice and then on top of that, giving them the credit for it said that now the federal from a marketing perspective and CSR perspective. And then now on every single front price product, social procurement CSR, humanity is the total package and that’s we’ve we’ve always thought that that if we didn’t have that in mind, that we wouldn’t be successful. Yeah, that’s that’s really exciting to get to that

point. You can’t just rely on a being for good I know the world silly to Sony’s to be seen as being professional. So it’s, I guess it’s Yeah, I agree. Um, is there anything that you guys do like when you think about the way everything even if changed over the last three years? Thanks a startup and learning to be obviously successful in what you do? How did you go about strategy? Or how did you go about creating goals to figure out how to get to the next stage?

Yeah, it was, it was it was quite a loose we had Well, I guess the first thing is, we did we said, we said, very clear budgets of this is the budget that we want to do this year meeting. This is how much how many ticket sales, how much ticket sales, we want to sell this financial year,

thankfully, I’m on the last two budgets, we’ve beat that amount. But that was really important, because that gave us a very clear goal is to how we’re going to get to being 100% sustainable ourselves, and that what the path looks like to us becoming a multi million dollar fund every single year for charitable projects. And so we’ve just kind of been laser focused on hitting those,

those budgets for ticket sales. And, and that was really around, okay, well, what does that take for us to hit our budgets, okay, there’s these kinds of events that will be going after. And this is the kind of product that we need to have to be satisfying those events as far as features and functionality goes, Okay, so then we dedicate significant amount of resources to building out the product and building out the features and going after that, that areas, the market and then that kind of transitions and evolves as we continue to go, that was really the thing that we stayed laser laser focused on

goals wise, I guess, because that that hard number is, is where people will look to, at the end of the day, particular philanthropists as well as like, Well, you know, is this thing working? Well, how many tickets? Are you selling our clients using? You, you know, and there’s no hiding behind that. So maybe the knows exactly, exactly it specifically when you have a social impact model that’s completely driven around redistribution of booking fees, you know, it’s all just around Well, how many booking fees or redistributed

and so that, yeah, that was really important that strategy wise, is we, you know, we really had to learn as we go approach, you know, we, we talk with every single one of our clients, we understand what they like about their current solution, what they like about our solution, once they switch to us, asking them for feedback after their event during the ticket sales of their event, how can we improve What don’t you like, what do you like, what should we emphasize even further. And, you know, in that in that very agile product approach, we’ve been, you know, that’s been on number one aim is to how do we keep our event organizers happy, you know, organized as a as a lot on their plate. They’re incredibly time poor. And there’s a whole bunch of ways that we can make their lives a lot easier, as well as being able to redistribute these feeds to charitable causes.

side one lakh doing that market research, I think, is one of the key things that helps drive your business forward continuously. It’s one of the things where I have a client and new client come to me and their challenge what to do next. And they’re struggling with how to grow their business. My one of my first questions is always, when was the last time you did any research based on the clients you’ve worked with. And once you want to work with interesting that so many people can often be so scared to even do that research, but being so open to it, and constantly, like searching for that feedback, I think is key to growth.

It’s awesome there. So a trick that we found is that, you know, a really nice phone call to an organizer just to say thank you and see how things went. And us for any feedback is, it’s it’s a, it’s a business development call, it’s now turned into a product review, call the feedback on your product. And so you can achieve both in the same call. And that that really helps.

And it’s that because no one’s opening email surveys anymore.

Yeah, that’s right

times. So what would you say? How did you go about building your team out like being obviously a not for profit, and wanting to make sure that you’re making the biggest impact, you can obviously going to be really picky, but specific on who you hire. And when you Hi, um, how did you go about that?

Yeah, so the beginning of our journey, it was really all around

who was interested in joining us. And so actually, the first person that joined us was a was a guy by the name of James Harrison. And he joined us at the time that Josh had just left his job. We were both volunteering, we weren’t earning anything. And James said, Look, I just saw you, you know, present to the conference. And this was fantastic. I want to join you to which we told him that well, you know, by all means, but not even Josh and I are doing anything, you know, we want to be upfront with you. And he said, nevermind. I love this idea. I love where it’s going. And I see the opportunity, I’ll leave my job, I’ll get a bad job of the weekend and work a couple of other weeks. And I’ll join you to three days a week to help get humanities off the ground in Genesis. So that was, that was our first I guess, higher obviously, the few months later, when we got funding from philanthropists, that’s when this when we were able to pay James and pay Joshua myself a little bit just that we were going backwards. But yeah, that was, you know, that was our first hire, and, you know, very much, you know, you know,

no matter what,

that’s right, that’s right. It’s just awesome. But then after that, it became, it became a real focus on product, which was okay, we have to get our product to a point that there is no reason why you wouldn’t use him analytics, if anything, the product is better town for down and the other products on the market. And so that’s when we had that emphasis on, on the technology. So that’s when we went to hire our CTO, and then complement the CTO with with other developers and designers as well for the product was very much a product focus. And then as we’ve now kind of shifted more towards sales and marketing, that’s where that’s where we’ve kind of started to shift a little bit more to those kinds of skills. But it was really just the needs of of the business as we evolved, what we saw was our most pressing need and then just how that shifts over time and then and then how we how we evolve to fill that

beautiful and now that you’ve grown quite a little good little team is there anything that you guys do to develop the culture is there anything you do to when you do hire you highs is their philosophy you have around it or neither?

Yes, good question. We’ve actually got a little a supposedly bone in that regard now we were named a Westpac top 20 business of tomorrow, it’s not as much tech thing and that was really cool as a charity to be named a top 20 business of tomorrow was was it was just awesome. You know, that’s the world starting to blend that we’re that we’re trying to create, but I’m in that we got given a mentor, and we were lucky enough to get john eels as our mentor x Wallabies captain, and we’ve done quite a few culture sessions with john and he’s absolutely fantastic. I’ve learned so much from him as as Josh and as as everyone in the team when it comes to building culture when it comes to what matters when it comes to communicating wealth. And so that is certainly helped. But we’ve also I guess, just try to emulate some of the things that allowed

to analytics to work in the first place under stressful circumstances of sharing a salary, etc. We try to really uncover what what those things were. And one of the things that we we found that we did really well was that if something is bothering you, it’s all about me or something’s bothering me about you, it’s on me to raise that with you straightaway. If I let that fester for two weeks that something’s bothering me about you, then that’s that’s now my fault. I shouldn’t have let that fester. I should have raised that straightaway and nipped in the bud.

And you know, if you let that fester, it’s your own fault. And that’s that’s really something that that held us well. And that’s that’s something that, you know, we emulate in the team and just to not let those things so it’s boiled think that things are spoken in a really quickly and really efficiently, which, which really helps.

Yeah, yeah, that’s right. Yeah, I mean, the other interesting thing that Josh and I recognize that the beginning simply while sharing his salary was that, you know, depending on the demands of the business, things are never even at one point in time, in terms of how much are you giving to this, and how much am I giving to this and is that even that will never be even at any one point in time. Because it will fluctuate over time, it’ll actually be you know, even, but at any one point in time, it’s very uneven. And to recognize that from day one is really important. So that’s, that’s also something that we just, you know, there’s different demands on the business at different times. And that’s okay.

And that you know, if you’re, if you’re having an easier time right now then go and support somebody that’s having a tough time because you know, they’re they’re having a much harder time right now and they could really use your help and and in six months time she will be on the other foot and that’s really important.

Very good so has there been any major failure anything that didn’t work that you guys have lunch from and you look back on and kind of laugh at it now but it’s something that was huge and time

yeah pilot in the early days

we were ticketing an event and we we underestimated the volume and we and we crashed and

thankfully we got it up in you know thinking about half an hour or something like that but you know, it was we were so excited that we’ve come to stop this this night this big event and and they’re so happy to be using us we’re happy with them and we didn’t realize that they’d sent out an email to 10s of thousands of people and it all got them to to go and click on the vote on the register now link at the exact same second


yeah and we and that was on our pilot when we went away and started and and that is when we cry we were so excited to see the volumes come in and then we just flat line and crashed and then we quickly recovered and and then we did a whole bunch of marketing assets to recover you know, in turn cover any last sales that they were they were grateful for, but

really, really

hot Nestle fun. So what do you feel is next week, humanity now that you obviously with the impact challenges Google Where do you want to take it next

year, we want to

continue to grow strongly here in Australia. And as well, we’ll be going to New Zealand now calm, which is really exciting.

There is Yeah, there is so much potential and opportunity for us to scale up this, this product. And this idea. And it’s really just around continuing to put our heads down and scale. It’s all it’s all around scale. Now, there’s another interesting aspect to what we do, which is that we we recognize that people with disabilities are having a terrible time trying to attend live events. And so much so that many of them have just given up trying to go to live events, because it’s always typically a disaster. And so we’ve done a lot of quite a few design thinking workshops with a lot of people with ranging disabilities to discover what it is that would be most important for them to understand in order to give them confidence to attend. And what we’ve done is distill that into a tool for organizers. So it takes three minutes to fill out the most important information to help people with disabilities understand how they’re going to attend your event with confidence. And we guide the organizer very much on making it really quick and simple, even if you’re an organizer that doesn’t know much about accessibility or anything at all. And so that’s become an awesome focus of ours. And we’re really going to be doubling down on improving that accessibility tool, because there’s so much good that can be done there in allowing people with disabilities to be better included in in events, community events, etc, we found that the number one problem raised by people with disabilities is a lack of community participation and social inclusion. And events are at the heart of community participation. And we as the ticketing platform hold the key to an organizer having a more inclusive event.

And that’s why Vision Australia, in Australia network on disability are all super excited about what we’re doing, and trying to help us out to achieve it. And, and that’s very much a focus for us to to do to do good in that way, as well. So we now very much see ourselves as our social goals as being Jul. Focus. So one is on the accessibility front to transform event accessibility. And the other is around, you know, mining these billions of dollars in booking fees to use them to embed global inequality.

Listen, do you get to hear back from the charities that you do donate through the booking fees to hear to hear much about the impact from them?

Yes, absolutely. And so we will work closely with them to to focus on a specific project as well inside their charity so that we can make it as transparent as possible for an organizer to tell them exactly what their event achieved

all the sense

really, really powerful. We also do it so transparently that on the dashboard as the organizers selling tickets, we tell you exactly how much booking fees have been redistributed to the charity and what the charity does with that money.

Awesome. Any key and be take place takeaway. So you’ve had from that, that you look back on and go, Wow, that was huge impact.

I mean, all of our charities, a phenomenal

Yeah, the media literacy programs that we’re now supporting, through the, through the developing world, and just unbelievably inspiring and, and phenomenal as well as the other education projects we do here domestically in Australia, just it’s just the personal stories that come out of that. And to know that you’ve, you’ve kind of made that impact. And that’s what we find is most amazing when an organizer will use our products, and then we then report to them exactly what the impact was. And it will be something very big and tangible, like literacy programs for 125 pills in this part of the world. And then all of a sudden, you know, it just becomes that much more real and such a no brainer to use your analytics because it’s like, well, oh, wow, I just, I just ran my event like I normally would have. And now all of this good has come out of out of my event

that’s just amazing. Or it was a therapy dog suit for a child who suffered from muscular dystrophy. And now you know, this child can walk again, and it was just because of my event doing ticketing and it didn’t cost me anything. And but it was just this This is amazing. That’s where we find it’s really, really awesome to see people engage on that level and, and appreciate appreciate what we’re doing.

That’s the lesson because it’s not there’s often a disconnect there where you have when you give back to certain charities and you’re like, Oh, this is my donation. But then you never often hear the actual impact that it’s making. So that’s really cool that you can do that. Hmm. So is there anything that you’re listening to our reading at the moment that you find motivating?

Yeah, I just finished reading a homo Deus actually to is the Yuval Harari, his latest book found that yeah, it was is the one after Sapiens I’m not sure if you’ve if you’ve read it.

Yeah, it was, it was it was what he’s thinking is based on how humans behave, how we might navigate in the future and what we might gravitate towards

technologies and the way we apply them. That was,

that was particularly interesting. Yeah, I prefer nonfiction or fiction, although I didn’t, I gotta start reading more fiction. It’s getting to nonfiction. a

while since I’ve read a fiction book too long.

Yeah. Okay. So the last couple of questions, I would love to know is there anything in particular that you do to celebrate your wins within the team? Like when you hit a certain target or a goal what do you do to celebrate,

we’re pretty we’re pretty simple. We we have a nice barbecue might go to a park and just kind of hang out and eat some nice food and and you know, drink some beers and have a swim or, or go to the beach and much of a morning beach session now, particularly that the summer is coming around. So we’ll do a nice morning session or a morning team walk as a lot of national parks around where our offices base so we might do a morning push work.

Yeah, we just, we just find that that’s nice. gives people an opportunity to, to connect and just have a good time and relax and cool I like to think too fancy.

Yes, it still is still good to hear you actually do celebrate. sometimes not. We just go What’s next? What’s the next big thing going to target?

We’ve been very guilty of that. I’ll be honest,

what are you looking forward to? In 2019?

Yeah, the thing I’m looking forward most to is us really getting into a whole new groove with Yeah, just with the, with the, with the way the products come along with the volume of events that are coming onto onto the platform, really going to the next level for our clients and making them feel like they’re well taken care of in their events are going to be smooth because of us. And then and then and then really doing a much better job to work closer without, without charity, charity partners to understand what impact is being done, how we can optimize that, how we can make it better how we can communicate that back to our organizers.

Yeah, getting getting much more involved on the impact side as well, to ensure that that impact is meaningful and tangible.

Yeah, that’s, that’s, that’s really going to be a big focus in 2019

Boston. And last question, if you have, is there any key advice that you’ve been given over the years? Or if they Is there any advice you would like to impart on someone who possibly has an idea they want to take to become successful,

just try,

just give it a go,

Yeah, when you when you when you create something, and then all of a sudden, people are using it, and then they, you know, they taking it for granted only, you know, the day you know, years ago when it was just some idea that you had thinking about doing and I could never do something like that, that’s, you know, that’s where every idea starts from and, and is, you know, just just give it a try and learn and be open and surround yourselves with good people. Because if you try to do everything yourself, that is a very difficult, unnecessary,

you know, resistance that you’re placing on yourself. So just give it a go surround yourself with people that mean that that believe in what you’re trying to achieve and have similar values


and want to see what’s the worst that can happen.

Great, thank you so much. It’s really beautiful. I just want to acknowledge you for all the work that you’re doing in the world, the impact that you’re making and the way that you are disrupt disrupting the ticketing platform. I think it’s incredible. And I want to thank you so much for your time today and all your insights.

Thank you was a pleasure to be on the podcast.

Thank you. Thanks again.

Thank you. It’s a pleasure to be on the podcast.

Thank you. Thanks again.

63 – Too many ideas, I don’t know where to start

Do you feel stuck in confusion because you have so many ideas and don’t know where to start?

Do you have 50 notebooks on the go where you’re always making notes with new ideas, yet never actually executing on any of the ideas?

Often we can get stuck in a place of overwhelm, not taking action and wishing things were different and becoming comfortable being in confusion.

So how do we manage all the different ideas that come our way and decide and commit to the ones we want to make happen?

Today’s podcast, we delve into the tools you can use to flesh out our ideas to figure out where to take action, how to overcome confusion and learn to decide and commit on the ideas we want to see come to fruition.

Confusion can become a dangerous comfort zone that keeps us stuck and making decisions is a still we need to learn to move ourselves move forward, and finding clarity is always the first step in the decision making progress.

Try using these questions to recognise how decisions shape your life:

What are two decisions that I have made in the past that I have positively shaped my life? How did they change my life for the better?

What finally got me to decide?

What are two new decisions you are committed to making now, and how will they powerfully improve your life forever?

How do we Execute?

Allowing yourself to be imperfect – we all learn through mistakes and sometimes we need to get comfortable with being uncomfortable.

Where do I start?

What type of learner are you?

Visual? – Vision Board, Post it note wall, Flip chart it, create a sales page, Mind map it ( https://www.mindmapping.com/ )

Mind mapping is a highly effective way of getting information in and out of your brain. Mind mapping is a creative and logical means of note-taking and note-making that literally “maps out” your ideas.

All Mind Maps have some things in common. They have a natural organizational structure that radiates from the center and use lines, symbols, words, color and images according to simple, brain-friendly concepts. Mind mapping converts a long list of monotonous information into a colorful, memorable and highly organized diagram that works in line with your brain’s natural way of doing things.

One simple way to understand a Mind Map is by comparing it to a map of a city. The city center represents the main idea; the main roads leading from the center represent the key thoughts in your thinking process; the secondary roads or branches represent your secondary thoughts, and so on. Special images or shapes can represent landmarks of interest or particularly relevant ideas.

The great thing about mind mapping is that you can put your ideas down in any order, as soon as they pop into your head. You are not constrained by thinking in order. Simply, throw out any and all ideas, then worry about reorganizing them later.

Kinestethic – put it into practice – what would feel right? Do the action, practice in a safe space

Auditory – tell someone about it, ask a friend to brainstorm with you,


Book I mentioned was Big Magic by Elizabeth Gilbert




Welcome to the next episode of the next level life podcast. Today’s episode is brought to you by my nine week business coaching immersion program which is called the business empowerment program. It’s nine weeks where we do the inner work and the business strategy to be able to take your business to the next level. So if you are feeling stuck and not really sure what your next steps are and stuck in confusion and stuck in things not working, maybe it’s your Facebook advertising not working or you’re really struggling to find new clients then jump online and my website which is periscope coaching calm today you check out my business coaching page. And if you’d like more answers or if you have any questions, please feel free to give me a call book in a discovery call and we will have a chat and work out how it can take your business to the next level. Okay, so let’s jump into today’s episode. Today’s episode is all about having too many ideas and not knowing where to start. It’s something that’s come up a couple of times a couple of new clients where they’re so stuck in overwhelm based on not knowing which I did work with and literally consistently getting constantly new ideas and just really just being stuck in that place of confusion. So I wanted to do an episode to really help us clients, but also I thought I put it out to anybody else that it is really stuck in that place because it can be really confusing time and it is really interesting the way that confusion works in our brain and how it’s to keeps us stuck. So I really wanted to delve into it. So where do I start.
Are you an ideas machine do ideas constantly come to you all the time I hundred percent and that sort of person, but I’m so focused on execution and so focused on taking things to the next level that I don’t allow that to derail my overall vision or big vision for my life. So there’s a couple of different things we need to kind of tackle in this episode. So we’re going to talk a little bit about what to do and how to map out your vision long term and how to uncover your best way of figuring out what to do next.
Then we’re going to be covering talking a little bit about confusion and how that works in the brain and how we can get stuck there and how we can overcome that. Then we’ll talk about how to execute how to get to actually to the point where you feel like you can side and commit to something and actually make sure it actually happens. And then we’re going to talk about exercising self control and allowing yourself to be perfectly in those times, so we can figure out what our next steps are awesome. So let’s jump straight in. So how do you deal with having so many ideas come your way are you sort of person that has 50 million notebooks on the go. Are you someone that accesses your notes page on your phone constantly putting in ideas and getting all these downloads and, you know, waking up in the middle of the night with this other idea. That’s amazing. And this is awesome book if you are interested in understanding how to take those ideas and commit to those it’s a book called Big Magic by Elizabeth Gilbert and it’s an awesome book. So if you or someone like that.
It’s really a great book to really be able to respect to the ideas are coming your way for a reason, but also to know how to handle them and and delve into them a little bit further. So a really great book to jump into if you’d like.
But firstly, if you are that sort of person that loves to take notes and loves to always have notebooks on the garden. I am that person like if you ever met me, you probably have two or three night books in my handbag, and I literally have to do list planners and weekly plan is a monthly plan is. And then if you have saved my lives. You must Luckily, see the the flip chart behind me and then the big posters on the wall like I’m always planning always coming up with new ideas and always working out what I’m going to do next. And it’s interesting because I’ve had a couple of clients come to me recently about not knowing where the direction is and not knowing where they really should be spending their time and it’s really interesting because we can we can become and we can actually teach ourselves how to become an ideas machine. So if you’re someone that’s the opposite of that. And you’re like, I wish I had some great ideas, then you actually need to prime your mind to do that and as a way to do that by setting aside some time, whether it be whatever you feel like you’re most consciously aware. So whether it’s like you’re has so much energy and you can think really clearly in the morning, then do it then or if it’s in the evening or in the afternoon, whatever works best for you but find 10 minutes of time and work out a consistent practice that you can literally sit down and write. I’m going to work on 10 ideas.
I’m going to write down ideas for 10 minutes and just sit there and continuously right ideas and you actually prime your brain to be able to consistently come up with new ideas and it’s fascinating what you can come up with, because for some reason you’ve told yourself that you’re not really good at that you don’t have have good ideas or not necessarily think good things come your way, but they do you might you might actually be energetically blocking them. So, allowing the space and the time to actually allow that to come through gives you this amazing way of consistently coming up with ideas. So if you are the opposite, please do that. It’s really fun, but you need to do it consistently and you just sit there and have the discipline to sit there for 10 minutes and push yourself to come up with ideas start small and just consistently continue to rush it is really fun. So, okay, so I’m an idea machine. What do I do, how do I handle all the news coming ideas coming my way I haven’t booked by my bed and that I have had multiple notebooks on the guard. But then I will have an actual like master notebook that will always put my really key ideas and I’m going to be flushing out and structuring more information about or literally executing in that one notebook. What I would suggest you do is if you just start with a yes or no. Or maybe column and that could be like you may be like I’m not really sure. But yes, it’s a hell yes like it’s 100% this on my heart I really want to do this is this sounds so much fun. I get excited to get tingles like a butterfly’s when that idea has come my way. Put that in the yes column. If it’s a bad idea, but I really don’t doesn’t resonate with me but I kind of thought it might be good idea, but I’m not like pumped about it. I’m not excited about it but it possibly could be something I do down the track. then you put that in the noise calm and if it’s something that you think you want to execute the next six to 12 months and maybe column break it down because sometimes it isn’t going to come your way. No matter what, but necessarily isn’t something that you want to do, then you need to respect that and there’s past that idea on past that and I might put I mean by that is literally pass on it energetically and let it know that it can go to someone else because sometimes ideas have come out why. And they sometimes come from other people telling us what we should be doing, or we start saying I will I should probably should flesh that idea out because that’s supposedly where I could make money. And that’s where people get stuck the real things that are going to make the biggest difference in your life on about the money. So really looking at tightening set back and looking at what is really on your hot and what you really want. And what is an absolute hell yes that’s what you should be following learn to trust it led to tap into your intuition and feel that gut feeling and just go with that ideas come our way for a purpose of growth and expansion human beings have a core need to grow and evolve and that’s why we are constantly wanting to upgrade ourselves for consciously, but we don’t execute put things into plan and practice, then we can come to a place of stuck in being stuck in confusion. So really get clear on mapping out what you want and where you want to spend your time because if you have multiple ideas that it’s really worthwhile spending some time to getting really clear on what you want to focus on what you want to execute on firstly what I would suggest is figure out what type of learner. You Are you someone who likes to learn visually. So the way that you process information is through pictures you like to see things you like to be able to see it clearly on whether it’s on a screen or picture and lots of colors.
It could be something that you need to actually write it at to actually save it will work. Are you someone who likes a vision board or flip chart or whatever it might be. Are you really visual or kinesthetic chief elect for you to learn something, you actually need to do it first before you can understand it. It’s a month, someone who has kinesthetic next needs to actually do the actions to make it feel like it makes sense to them. So figure out if you are a kinesthetic learner, or if your auditory. So the three are visual kinesthetic and auditory or the trees where you need to hear it. What you need to talk about it out loud so you can hear it and it’s something that you can really understand and process information through hearing it. So figure out which one you are and then there’s ways to actually work with that representational system to be able to flesh out exactly what you want to work on. So if you are a visual person i would i would suggest you do is either create a vision board or maybe a post it note wall we put all of your ideas on post it notes, lots of different colors with yes no maybes put them all up on a wall and really flesh out exactly where those one scene and just feel into it and just say, Okay, do I really want these Why do I want these what’s going on here. Why did I had that idea isn’t even relevant anymore, put that one in the beam or it could be that you need to mind map right I love mind mapping. It’s so much fun. Are you literally just put your thoughts, ideas on a page and you flush them out and put them all together because often when we’ve got 50 million notepads on the go, we can get to that place of being in overwhelming not know where to start, that when if you’re a visual learner by seeing all out in front of you. It makes it much more clear for you to be able to make a decision to be able to move forward. So think about maybe mind mapping it if you’re someone who is kinesthetic it might be being able to putting yourself in a place where you can practice safely. So it might be choosing your top 10 ideas and in the next two weeks, putting yourself in a week and practice either one of those and actually feel into whether you want to do it and whether it feels right for you. If you’re on a tree. The might need to ask a friend to come with you and brainstorm. So get one or two people together that you really trust and trust the constructive criticism and flesh out your idea by talking about it. So, and you know, you might need to save the person I don’t want you to give me suggestions, because I’ve already got enough suggestions. I just want you to help me talk about it so I can get clear find the clarity by being able to talk about it openly and that’s how I work out what my next decision is so that’s where you can use a little bit of all of those visual and kinesthetic will or a tree or choose which one you most resonate with and go with that. So if you are someone that is auditory I would literally find a friend or family member to get together and brainstorm your ideas and flesh them out because that will really help you find the clarity to decide where you want to spend your time.
The next thing to consider is where do you want to be spending your time because time is valuable.
But we need to recognize whether we’re allowing it to be an excuse to not move forward because a lot of the time will say, oh, I’ve got so many ideas. I just don’t have enough time to put them into play, you do, you’re just choosing not to are choosing to spend your time elsewhere. So it might be where you need to flesh out your where you spend your time and make sure that you’re actually spending it in ways that you want to be able to move yourself forward because if you’re spending your time watching lots of TV in the evenings spending time out socially on a regular basis, which is not necessarily constructive if you are wasting time on social media, lots of different things where you could possibly be gaining more time back maybe look at where you spend your time and start looking at where you can schedule things in to help you move yourself forward and if you are someone lot of the time the reasons why we get so stuck in overwhelm and not be able to move past the confusion stage is because we haven’t actually put any into practice we get stuck in that place of not knowing and we’ll talk a little bit of confusion because they get to a place where like, I just don’t know I don’t know which one I want to do. I don’t know what’s going to work out. I don’t know what its gonna look like I don’t know what it’s going to feel like and when we come from that place of confusion. It’s stuck keeping us stuck in the unknown.
And the reason why you don’t have the clarity, you need is because you haven’t put it into practice. You haven’t actually taken the steps to get the information that you need to make a decision. So when we are able to make a real calculated risk or be able to make a decision. Usually we have enough information to be able to make a decision, we’re happy with. So if you’re not ready to make the decisions usually because you haven’t got enough information yet. And that could be that you’ve got the idea, but you haven’t actually fleshed it out onto paper you you have the idea, but you haven’t gone out and talk to anybody about it, you have the idea or you haven’t actually gone out and tested it trial that measure or researched it yeah so it’s really think about what steps you haven’t taken just yet. I think about what steps you came to move forward.
Okay, so the next thing to consider is confusion confusion is a really interesting. I don’t necessarily want to say it’s an emotion, because not really an emotion. It’s I guess it’s a state a state of confusion and it’s really fascinating to me because when you really think about confusion. It’s where we’re telling ourselves. We don’t know we don’t understand and and that might be true or it might not be true or it could be a place where we’re actually keeping up keeping ourselves safe by keeping ourselves in the confusion state because moving outside of that might mean we have to put ourselves in a place of being judged or it might be that we have that fear of change or pushing ourselves outside our comfort zone and that is scary as hell.
So it’s really fascinating to me that a state of confusion only feels good for a small amount of time because the amount of clients that I’ve spoken to where they got to that place of confusion and taking action is really fascinating because some people keep themselves really stuck there and it becomes their comfort zone, whereas that’s that’s a safe space where they like. If I don’t take the next step. And I’m not saying they consciously think these because often it’s not really conscious of not like, Oh, I’m not really the challenge selves are not really sure don’t know I don’t know what to do and they constantly talking about their ideas, but they’re not actually taking any action. So they’ve literally created this bubble where they are so safe that stepping outside that bubble and they might have it might have actually built it out to be such a massive thing that they’re like stepping outside that comfort zone of actually knowing and choosing and deciding is scary as hell as a human being. We all have a coordinate to grow and evolve. Right. It’s what evolution is all about. We’ve all evolved. We’ve all had ideas and we’ve all acted on them.
But yet, when we indulge in confusion were keeping ourselves back from actually evolving. We’re keeping yourself stuck. We don’t actually growing and that’s where the feeling of confusion stocks become painful and it’s really fascinating. So if you listen to my episode about pain and pleasure that comes a point where something becomes so painful that you must take action or to create that change. But the thing is, right. Some people are so stuck in confusion that it’s become so comfortable that it’s pleasurable for them so that will actually get a form of connection from it, they will go out and they’ll talk to people about how stuck there I’m confused and they’ll feel like they belong because other people will also say say they’re stuck in their feeling confused, it’s really interesting to they’re getting that form of connection by connecting with others as being the same yet they comes a place where confusion, then becomes uncomfortable because it’s where we are not growing. We’re not evolving and we’re resisting that growth and we’re resisting the evolution that has to happen for us to move forward yet were keeping yourself stuck there at a fear of what could be and what keeping us all stuck there at a fear of not knowing and the fear of the unknown fear of change. And then there’s also the flip of that fear of missing out. It’s really fascinating because when you talk to someone who’s really got like I’ve got 50 ideas I haven’t taken action in six months or 12 months and they’re still stuck in the ideas phase and yet. One of the biggest things I talked to me about is that there’s someone comfortable there but they don’t want to make the change and yet they keep pointing out other people who have achieved what achieved what they want and they keep seeing these amazing qualities and abilities and other people that I know and I can see that they have within themselves they stopped believing in what they can achieve and yet they become obsessed with these people thinking, well, I can do that and they actually say that to me that I know that I can do that but yet they don’t necessarily take the action that’s really fascinating because they get to a point where you set them small actionable tasks and they still keep themselves stuck, it’s so fascinating because they have this fear of wanting to do and they see they see what they could have and I see the outsides of that result that could be for them and yet there’s also a place of fear. So they have that fear of missing out. Then also that fear of oh my goodness, what do I have to do to be able to get there. And what’s the what’s that going to mean for me. Who will I have to become Who am I going to be judged by you know that’s going to be massive change to getting outside my comfort zone and being from here to there like his whole complete state of confusion, which as a coach fascinates me because we’re all about pushing past that same confusion and getting you to the point where you actually can take action because clarity is so important when it comes to confusion, we are stuck there because we’re telling ourselves. We don’t know. Whereas really when you take the time to flesh out your idea fighter as much information as you need and set yourself a deadline on when you’re going to actually take action.
That’s where the change starts to happen because a lot of the time when people do this to themselves that they’re actually set deadline that I’d set goals, where they follow through and they execute them and that’s where they then it’s like this perpetuating cycle of i will i didn’t take action there and then I’m stuck here. Again, I don’t know what to do. And what’s my next step I don’t know what my next step is because I’m still stuck here and I didn’t do this and I can’t do the thing how you didn’t do this in you say safwan. I didn’t work. And then this happened, and then you didn’t take any action, then you didn’t say anything they need. We didn’t like these, like, it’s just a whole perpetual place of constant questioning and they’re not good questions.
So this is where to find the clarity. We need to ask better questions.
So I would take a moment to really reflect on the top ideas that you have and start to ask yourself questions like reflecting on a time when you did make a decision that was effective for you. So what are two decisions that you made in the past that have positively shaped your life and I guarantee you will be able to find to spend the time, grab those are for those questions in the show notes so then you can go back and reflect on those then think about how did they change my life for the better, making those two decisions and what finally got you to decide. That’s a really big one. So what is the what’s the catalyst that actually created that change what was the precipice you stood on and what had to happen for you to then go yes I’m going to decide and commit to that and then I want you to think about what are two new decisions that you are committed to making now and how are they powerfully improve your life forever big questions right rather than asking yourself, Well, I don’t know what my next fix what’s my next step I don’t know well. Well, that didn’t work well what do I do, I don’t know what to do, like, it’s like constant questioning and then pulling ourselves down the question and pulling ourselves down rather than actually clearly asking questions and being comfortable and reliance on yourself to make type sorry to ask that question and wait for the answer because you have the answer within you already. You’ve just been closing it off. You’ve just been talking yourself out of it.
So take the time to reflect on some two decisions that worked really well for you in the path that positively shaped your life and then choose to new decisions that you’re going to be committed to making now and then work on focusing and executing.
So this is where you take those two ideas, you still have those notebooks by the bed and you still have the notebooks and the handbag, and you can continue to write down these ideas, but it’s not going to take away from the commitment that you have made for these two decisions. And the most important thing you need to do is to set yourself a timeline.
So I would suggest you take those two decisions and you work on them, night and day for the next two to three months I feel your skin crawl right then I get it to three months. It’s like this whole delay of gratification and it’s going to take time and if they’re really important decisions that you want to make and they’re going to be ideas, they’re going to change your life and you deserve to actually put that time and effort into it and you deserve to actually have the results come to fruition. So think about what you need to do to execute those two decisions. You need to map it out each exercise self control to delay that gratification and work work on feeling uncomfortable or sorry, feeling comfortable in the uncomfortable because that’s often what we’re trying to avoid feeling uncomfortable.
It’s just feeling and it will pass. So being able to teach yourself to exercise that self control deal with feeling, feeling a little bit frustrated. Right. It’s just a little bit of frustration and that normally we would then go back into that place of all just have another idea and good another avenue and it’s like this whole rabbit Warren of all these different ideas, but you need to bring back that focus. Look at those two decisions and continuously take action towards those and show yourself that you can do it. You’ve got to rebuild that self trust with yourself, because if facade long you have had ideas and not executed them and had ideas and never actually taken action on them, then your self worth yourself belief or bit being able to do those will most likely big big quite low. But the way to rebuild that is to set yourself really achievable small goals during that mapping it out stage and put them on a calendar schedule them in and then make sure commit and decide and execute that goal. Like, it is so important. And I know I bang on about this all the time but action is the key. If you haven’t taken action the last six months and you’re still trying to work plan and map it out.
The reason why you don’t know what your next step is and the reason why you haven’t found the clarity, you need is because you haven’t taken the action you need to map it out, take the steps that have to happen and then you will find the most amazing clarity and you’ll have this realization that you were able to do this all along. But the only thing holding you back was yourself.
There’s so much power in taking the action and finally the clarity after that it’s allowing yourself to be perfect. We are not perfect human beings human beings, a messy. We are human. This is normal for us to have challenges and to start things up and to make mistakes, it’s the best way to learn but keeping yourself stuck in a place of confusion because of all these great ideas but you never actually executing them is just not actually achieving anything and it’s not feeling good, because you wanting to to grow and evolve and by not taking action. You’re not allowing yourself to grow and evolve. So I employ you please map it out work out exactly what’s going to work for you and take the action decide and commit to that action and the two to three months exercise that self control and allow yourself to have fun while you’re doing it. It doesn’t have to be all serious these amazing things these ideas that have come your way if they excite you in ski that is awesome. That’s where you need to follow that inspiration that has come your way, you need to follow those ideas and flesh them out and allow them to come to life because they’ve come to you for a reason. So now that we have fleshed out everything around confusion, we’ve uncovered how to utilize the fact that you’re an ideas machine but really work out how to decide to commit and choose the ideas that you want to flesh out and make happen and be able to use those life enhancing goals to change what you want to change the results here experiencing your life right now. And I think the most important thing now that you’ve looked at this is to do the actual work get started and I know it’s so easy to consume information and it’s so easy to listen to a podcast and go yet there’s a really great ideas. The power is in the actual execution, you need to go home and sit down and make sure that you do to do, make sure that you take the action and put it all into play. Press Play press stop make it happen. So thank you so much for listening to today’s episode, what I would love for you to do is take a screenshot posted on Facebook or Instagram and share with me. The two ideas that you are going to commit to for the next two to three months. I can’t wait. Make sure you tag me in it, so I can see it. I can’t wait to share in your wins and celebrations. When you achieve them. Have an amazing week and he’s taking your life and business to the next level.

62 – Lessons I learnt from a failed launch

Lessons I learnt from a failed launch

Reflection is important for growth and if we don’t take the opportunity to debrief and reflect on past campaigns and launches especially when they don’t go well, then we’ll never grow.
There is always something to learn and ignoring it or avoiding it is just our ego trying to protect itself.
So when we can set our ego aside and look at what we could have done better we get to learn from our mistakes and take things to the next level!

Key things to consider when creating your next launch, campaign or offering

  1. Your message must resonate with your ideal client –
  2. Allow enough time for Lead up, marketing and editing your copy and ads
  3. Be clear on what you’re offering
  4. Timing is everything
  5. Back yourself
  6. Always show up no matter what
  7. The value of free -When there’s no investment -be prepared for no commitment
  8. There is no failure -You can never leave less

Now i have a list of steps to follow for next launch or campaign 🙂

61 – Pleasure & Pain; Why you need to know what drives you

Understanding how pain and pleasure effects what changes we make in our lives can become a game changer. We can use this model to change unwanted behaviours in our lives, and start doing the things we know we want to be doing, but aren’t.


60 – Feeling obligated

Nobody likes to feel obligated to do anything, yet so many of our daily and weekly activities have become obligations, even though we chose them.

Obligation can often lead to resentment, anger and burnout.

So what’s the difference between an obligation and a commitment?


Today’s podcast is taking a look at our obligations and where we are choosing to say yes to things that maybe could be a No!

And choosing how we want to think, feel and act when we do say yes, but still feel like it’s an obligation and out of our control.

59 -Giving it your best shot with Asja Svilans, Founder of The Grounded Way

Asja Svilans, Founder of the Grounded Way, Asja believes that good food, connection, nourishment, creativity and service are the key to living a good life, and to learn how to care for, and love, yourself.
With over a decade of conscious work in and across small business, hospitality, health promotion, women’s advocacy and workshop/event facilitation, this experiential career has culminated in Asja’s creation of ‘The Grounded Way’.   This project is a socially responsible well-being hub, inspiring skill acquisition and inspiration to encourage women to build kitchen confidence and nutritional literacy and embrace a slower way of living to reap more happiness and productivity.

Asja is a resourceful mentor, successfully bridging real life experience with actionable strategy and meticulous planning to bring small business and entrepreneurial dreams to life. With an accountable, creative, and compassionate approach she works closely with teams to work on scalable growth and facilitating change management to create more social impact.

Today’s conversation covers not only these points, but so much more:

  • Becoming resourceful through crisis
  • The freedom money gives you to give back
  • Nurturing and giving and still making profit
  • What it takes to be an entrepreneur
  • Using your part time or full time to upskill for the future
  • Learning to pivot
  • Getting perspective to get through the hard times
  • The importance of market research
  • You can never learn less
  • Discipline as self care
  • Showing up and Follow through
  • The importance of a beginners mindset
  • Knowing the difference between quitting and making a business decision to walk away
  • Business is an expression of yourself
  • Perfectionism is not high quality
  • Using obstacle thoughts to move forward



58 – Starting things, maintaining and getting good at finishing them

What are you the least skilled at? Starting things, maintaining things or finishing them?
Uncovering hidden behaviours that hold us back can create the awareness we need to move forward in our lives and business.  Have you considered why you may struggle to start, maintain or finish things in life?
On today’s podcast episode, we delve into the hidden fears and drivers to our behaviours when we consider these three patterns.  We uncover what could be hidden in our subconscious minds that deliver these behaviours and what we can do to change them.
Starting Things
  • IWe need to choose 1 thing and build focus and determination
  • Overcome perfectionism
  • Prove to ourselves we are worthy to get started
  • Overcome fear of responsibility and success

Maintaining Things

  • Improve discipline with rewards along the way
  • Create smaller milestones
  • Recognize when we’re quitting
  • Refocus and continue to remind ourselves why we started

Finishing Things

  • Overcome fear of judgement & failure
  • Build resilience
  • Plan ahead of time what might stop us from achieving our goals
  • Overcome the belief we don’t deserve it
  • Ask ourselves what it is costing us to not get things finished
The Next Level 5 Day Challenge
  • Sick of feeling stuck and want to be focused and determined?
  • Want to fill your events, workshops and calendars with clients?
  • Want to create a direction so clear that you want to get out of bed every morning excited to go to work?
  • Want to feel inspired to develop new ideas and content to keep you and your clients engaged?

This FREE 5 Day Next Level Business Challenge is inviting you to go all in and finish 2018 off strong! Let’s create some awe-inspiring goals to keep you focused and clear and taking inspired action in your business!

Over the course of the challenge, you will be receiving: 

  • ​​​​​​​A Daily email with a new Video on the daily challenge topic
  • A PDF worksheet which matches the video challenge and outline
  • A chance to be featured on my Periscope Coaching Facebook page.
  • I will be choosing my favorite insights and shares on IG for recognition on my IG and screenshots for FB
  • Everyone who completes the 5 day challenge (as verified by their IG shares) will be eligible for prizes worth up to $2,500!
Click the link to sign up now!!
The LWYD (Love What You Do) Collective October Event – Hustle & Flow

We are so pumped to announce the next LWYD Collective Event – focusing on a hot topic lately; hustle and flow. These events continue to blow us away, and are such a powerful space of community, collaboration and real, meaningful connections.


Over the hustle mentality, the grind and the burn out? Us too. Still want to get sh*t done and rock your powerhouse self? US TOO. The good news? We can, from a much more powerful and abundant way: flow. From this space, of swimming WITH the stream – we can do, be and have our hearts desires AND create massive impact WITHOUT that familiar feeling of continual pushing. Without all the should’s and expectations.


This event we are going to dive in to how to tap in to your flow state, so that you can show up to your life, your mission and your vision with EASE…and have some fun along the way too! It’s time to bring in our next level of feminine leadership.




Blog – Change your thinking, change your life

“Change your thinking. Change your life! Your thoughts create your reality. Practice positive thinking. Act the way you want to be, and soon you will be the way you act.” – Les Brown

Sounds simple doesn’t it? Easier said than done but it is the best work you will ever do for yourself!

Every day we have around 60, 000 thoughts a day and we as humans have an innate ability to not only observe our own thoughts but have another thought about the thought we observed and then judge ourselves having that thought, all in the one breath.

You may think, wow, 60,000 thoughts how am I ever going to manage my mind? But not all of these thoughts need changing.

It’s important that we uncover the default thoughts we have on a daily basis that no longer serve us so we can start thinking and feeling better.

If are wanting to have different results in life, we must first start with our thoughts.

Every day 80-90% of those 60,000 thoughts are repeated thoughts from yesterday, they have become so habitual that we don’t even realise we are thinking them.

How does a thought become so default you may ask?

Each time we think the same thought it is reinforcing the maylin sheething on that neaural pathway in the brain, making it a stronger and familiar thought to think.

Have you every driven home and when you arrived, thought to yourself – I don’t remember stopping at those stop lights or going past that place – you had driven that route so many times  you were on autopilot.

Our brains are magnificent machines and they do this to preserve it’s energy for survival reasons.  When we become so comfortable doing the same thing every day, with those default thoughts., we’re on autopilot.

And when we learn something new we are creating a new neural pathway that is not a well driven road yet, so it takes conscious effort and energy to think those new thoughts.

This is why we struggle to make change in our lives and why it takes so long to build a new habit, because our brain is creating new neural pathways that needs repetition and time to develop. It can take up to 2 months for a new thought or behaviour to become a habit.

Think of an area of your life that you are dissatisfied with, where your results are not what you’d like them to be and ask yourself; “How do you feel about that area and what thoughts come to mind when you think about it”.

Are they positive thoughts and feelings? Do those thoughts make us feel motivated and inspired?

If not, it might  be time to change them.

Mastering your Inner Critic

Sometimes we don’t even realise we’re having an unhelpful thought about an area of our lives because those negative thoughts or the inner chatter has become so default that we don’t even recognise it anymore.

The first step in creating a new habit or making a change in our lives it to first recognise the negative inner chatter and start changing that.

It’s important when that when we start to build awareness around those negative thoughts, that we have the awareness without judgement. Let’s be kind to ourselves. Judging ourselves and our thoughts is what got us the unhappy results in the first place.

one activity that I suggest with my clients is to start noting down the negative thoughts you have into a notepad daily.  Especially notice your thoughts around when you feel triggered (experiencing negative emotions)or reactive. Notice when you start doing something that you no longer serves you and start noticing the thoughts you had before you did that behaviour.

Consider these: When you are procrastinating, eating food for other reasons than being hungry, feeling the need to drink or numb yourself, self sabotaging behaviours, or spending money frivolously.

Notice when your inner critic is saying hurtful or disrespectful things. Is this something you actually believe? Or is it someone else’s voice, from that one time someone said something awful to you?

Here are some techniques I use and suggest you try to be able to stop that inner mean girl/boy from being hurtful.

Stop/Cancel/Choose Technique; Become aware what thought you’d like to change. Say out loud, Stop/Cancel and then choose a more empowering thought to think.

Argue with it; If it is a really strong belief that you repeat over and over and you know you don’t want to think that anymore, have a rip roaring argument with that inner critic. Say it all out loud if you like, it is so powerful(for you and your subconscious mind) to say out loud the reason why you are no longer choosing to believe that thought.

What would love do?; Stop that inner critic in its tracks and ask yourself “What would love do in this situation? What would love say?”

Forgiveness is a beautiful thing; Sometime we need to say sorry to ourselves and our inner child for all the hurtful things we have said and done. Try writing a forgiveness letter to yourself, releasing all past hurts and words.

Your past doesn’t not equal your future

When we have a new experience in life, our brains filter the information through all of our past experiences we have ever had and through a need to be efficient, it then files it with a similar experience.

So often, when we think about doing something new we reflect on if we have been successful at it in the past, or if we’ve tried it and failed.

The way we think about the past and about certain experiences shapes our we feel today and also shapes our behaviour today and tomorrow. If you let it.

You have a choice to reflect on past experiences and make them mean whatever you choose to make them mean.

Even if they were distressing, painful times – you can choose to take the lesson with the experience and make it mean something empowering rather than dis empowering.

Take some time to reflect on any past experiences that may be affecting you today and spend some time reframing how you would like to think about that event.

For instance; say you got fired and it was a terrible experience for you. You could make it mean it was the worst thing that ever happened to you.

Or you could reframe it and make it mean, it shaped who you are today, it helped you deal with rejection and not only that, has got you to where you are today.

It’s all just a change of your perspective. When you can reflect on a painful time and take the lesson in disguise and can shift how you feel about it, more positive thoughts and behaviours can help you create the change you want.

What’s your preference? 

In your everyday life, as you go about your day, do you generally recognize everything you have in your life or everything that is missing?

Interesting how this has become another part of your default thinking. Recognizing this and shifting your perspective to a come to a place of gratitude also helps to shift the negative inner chatter and change your outlook on life.

It’s so fascinating to notice and start shifting your thoughts to everything you have, because not only does it make you feel better instantly, it also opens up new opportunities and more abundance into your life.

Practicing gratitude on a daily basis is known to increase happiness levels by up to 25%. The practice of being grateful, not just for a day, but as an established habit, has been linked with numerous physical and emotional benefits and as such, has been shown to improve overall quality of life. Well worth it I think.

“You are not what you think you are, but what you think, you are.” – Brian Tracy

Our thoughts shape our whole experience of life and yet, it is a daily practice to change our thoughts for the better.

Let today be the day that you stop talking to yourself in a negative way, start recognising all the good you have in your life and let go of the pain from the past. You and your future are worth that commitment.

Everything can change when you choose a new thought and explore a new perspective.




57 – Making business possible with Mandy Richards, Founder & CEO of Global Sisters

What’s your mission? And what are you willing to do to achieve it?

How stubborn are you willing to be to make it happen? And why is it important to you?
Uncovering you “WHY” takes your mission to a whole new level and today’s conversation with Mandy Richards, CEO & Founder of Global Sisters uncovers just that.

Mandy is a social entrepreneur who is fiercely passionate about human rights, eradicating poverty and empowering women which led her to establish Global Sisters in 2014, a Not for Profit organisation which exists to enable women to be financially independent and stand tall. They provide a genuine alternative for women who are unable to participate in mainstream employment, by removing the barriers they commonly face, they make self-employment a viable option.

Mandy’ s diverse career path over the past 20 years has spanned the commercial and not-for-profit sectors where she has worked internationally on government business incubation programs in Botswana, New Zealand as well as high profile charities including the Hamlin Fistula Hospitals in Ethiopia and locally as National Marketing Manager for the RSPCA.

Today’s inspiring conversation covers:

  • Experimenting to succeed in business
  • When the mission is strong it never feels hard
  • Creating sustainable businesses
  • Creating community and tribe
  • Making social change for women and mothers
  • Defining Success
  • What it takes to be an entrepreneur
  • Turning failure into learning
  • It’s not always about the money
  • Having faith in yourself
  • Following your dreams and money will follow
  • Always learning to develop your mission
  • Scaling a business
  • Don’t let money be a barrier
  • Learning from others to scale your business





56 – Taming your Inner Critic

Every day we have a minimum of 60,000 thoughts and majority of those thoughts are the same thoughts we had yesterday. If we want different results in life, we must first change our thinking.
How many of those everyday thoughts are you actually aware of? Most of the time they are so ingrained in our mind that we don’t even realise that we are thinking them,they have become so habitual it’s like we’re on default mode.

These thoughts are constantly driving our emotions and our actions, which in turn then create our results.

How does your inner critic show up? We all have that little voice in our heads telling us that we’re not smart enough, skinny enough, pretty enough and sometimes it be so subtle that we don’t even realise it’s affecting how we feel until it’s too late!

Before we can change our habitual thought patterns, we must first become are of them.

So on today’s podcast episode I take you though a process to uncover your habitual daily thoughts so you can choose whether they are serving you or not. From there you can start to change them.

Firstly we need to learn how to interrupt the pattern so we can start to choose a different thought. There are many techniques you can can use to improve your inner critic and turn her from the mean girl to the cheerleader and here are a few ways I take you through today!

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